Deen Dayal Upadhyay “KAUSHAL” Kendra
MES Abasaheb Garware College is the only college in western Maharashtra region which have received the grant from UGC to run the skill based under graduate program under Deen Dayal Upadhyay “KAUSHAL” Kendra and Pune is the only where university and an affiliated college both have received the grant to run the Prestigious Program .
Background:
India, at present, is recognized as one of the youngest nations of the world with over 50 % of population under the age of 30 years. It is estimated that by 2025, India will have 25 % of the world's total workforce.
Prime Minister Narendra Modi has launched ambitious project that aims to train over 40 crore people in India in different skills by 2022. The Government's flagship scheme, DDUKK Deen Dayal Upadhyay “KAUSHAL” Kendra aims to provide skill based education to youth who lack formal certification, such as workers in vast unorganized sector.
“India can become the world's largest provider of skilled workforce for the world. In order to prepare for this, there is a need for mapping of manpower requirements, not just in India, but globally as well.”
– Prime Minister Narendra Modi
Realizing the need to boost vocational education on a larger scale, the UGC proposed to establish as many as 100 'Deen Dayal Upadhyay Centres for Knowledge Acquisition and Upgradation of Skilled Human Abilities and Livelihood (KAUSHAL) during the XII Plan period i.e. 31 March 2017.
Contact Info
Deen Dayal Upadhyay “KAUSHAL” Kendra
MES Abasaheb Garware College
Contact number – 020-24038261
Email – infokaushal@mesagc.org
Facebook Link- MES Abasaheb Garware College Deen Dayal Upadhyay “KAUSHAL” Kendra
Today, the country faces a demand – supply mismatch as the economy needs more ‘skilled’ workforce as also the managers and entrepreneurs than produced annually. In fact, majority of the contemporary institutions of higher learning remain almost disconnected with the requirements of the workplace. The higher education system has to incorporate the requirements of various industries in its curriculum, in an innovative and flexible manner while producing well groomed graduates. In order to harness the full demographic dividend, India needs high quality educational system which is affordable, flexible and relevant to the individuals, as well as to needs of the society as a whole.
UGC introduced two schemes known as – Community Colleges and B.Voc. Degree Programme in universities and colleges during the XII Plan. While these two schemes are being implemented, it is also realized that there is a need to give further push to vocational education on a even larger scale. It is therefore proposed to establish as many as 100 ‘Deen Dayal Upadhyay Centres for Knowledge Acquisition and Upgradation of Skilled Human Abilities and Livelihood (KAUSHAL)’ during the XII Plan period. These Centers would take-up the vocational education to new levels and offer courses beyond B.Voc. Degree also.
Contact Us
Deen Dayal Upadhyay KAUSHAL Kendra
MES Abasaheb Garware College
Contact number – 020-41038261
Email – infokaushal@mesagc.org
MES Abasaheb Garware College "KAUSHAL" Kendra is offering B. Voc. (Bachelor in Vocation) in the following courses:
- Mass Communication
- Media Convergence
- Beauty & Wellness
Duration of the courses:
B.Voc. (Degree): Duration 3 years
Eligibility for these courses: 10+2 or equivalent in any stream
Beauty & Wellness
The beauty and Wellness industry in the country is booming, owing to the growing desire among both men and women to look stylish and feel good. Emerging consumerism, urbanization and increasing disposable income are also few factors driving this industry. Beauty & Wellness has 5 sub-segments: Salons & Beauty Center, Rejuvenation, Fitness & Slimming, Alternate Therapy & Treatment, and Product Consultation & Counter Sales, Product Manufacturing. According to a joint study by FICCI & PWC, of the entire wellness industry, Beauty Care would continue to dominate with almost 50% market share, followed by Alternate Therapy. A KPMG Wellness Report estimates that workforce requirements in the beauty and salon segment will grow from 3.4 million in 2013 to 12.1 million in 2022. With a high demand job sector, and with adequate training and hard work, the young generation can build a successful and lucrative career in the Beauty and Wellness industry. This course is designed for imparting the knowledge skills of various jobs in Beauty and Hair Care and Wellness sector. On successful completion of this course the student can get position in corporate sector as Beauty assistant, Beauty therapist, beauty advisor, beauty Counselor, Diet Planners, Yoga advisor, Cosmetics research associate, Make-up artist, Hair expert, Cosmetic Chemist, Literature expertise.
Mass Communication
Mass Communication has emerged as a major area of interest and has immensely contributed to the development & empowerment of society. As an academic discipline, it has rapidly acquired importance and become a major attraction for students. The information technology revolution has significantly contributed to the expansion of mass media. It has also posed major challenges for students, teachers and practitioners of mass media. The rapidly evolving technology scenario is changing the very complexion of the discipline in a manner unknown to any other area of academic activity. It is a challenge which we accept as an essential part of life at DeenDayal Upadhyay KAUSHAL Kendra. All branches of Journalism viz. Print, Radio, TV are part of this course. With this new media, Social media platforms, Documentary making, cinematography, introduction to cinema are the other fields. `from folk to tech` is the range of mass communication.
Media convergence
Media convergence, in general, means ‘coming together of two or more things’. On the other hand, defines convergence as ‘flow of content across multiple media platforms’. Convergence is not only a technological term but social also. We can see yesterday`s news paper barrons have started television channels after starting the online services. (SAAM TV by Sakaal Media Group, Times Now by BCCL Group). Convergence is not limited upto this. We have seen many feature films based on books. For example `Duniyaadari` was based on the famous book by Suhas Shirwalkar. In 2016 American film `The Jungle book` released in 2016 all over the world got much success is based on the book `The Jungle Book` written by Rudyard Kipling. Bookform to Filmform or drama form and vice a verse is also convergence. Todays world needs multi tasking personalities and skill of convergence wides the road going to multi tasking.
- Students will be able to acquire skills required for specific job roles and hence getting the job will be easier
- The courses are designed based on the skill gap analysis and are approved by respective Sector Skill Councils. Hence building further career based on these job roles is possible.
- Developing entrepreneurship skills is part of the course and hence one may even start up with their own venture.
- Specifically, the Scheme aims to ensure that a large number of youngsters take up skills training and become “employable and earn their livelihood” so as to increase productivity of the existing workforce.
- It initiates a process of “creating a registry of skills”.
- We hope, the Scheme will bring about “a paradigm shift from input-based to outcome-based skills training in the country.
- To create skilled manpower for industry requirements at various levels. The scheme provides for vertical mobility from short term certificate courses to full-fledged post graduate degree program, and further research in specialized areas.
- To formulate courses at graduate & postgraduate level keeping in mind the need of
- Industry in specialized areas;
- Instructional design, curriculum design and contents in the areas of Skills Development;
- Pedagogy, assessment for skills development education and training;
- Trained faculty in the areas of skill development; and
- Entrepreneurship;
- To work for coordination between the higher education system and industry to become a Centre of Excellence for skill development in specialized areas.
- To act as finishing school by providing supplementary modular training programs so that a learner, irrespective of his/her training background, is made job ready with necessary work skills (soft, communication, ICT skills etc) and fill the gaps in the domain skills measured against QPs/NOSs.
- To provide for Recognition of Prior Learning (RPL) framework for job roles at NSQF Level 4 onwards by conducting assessment and certification with respective Sector Skill Councils (SSCs) / Directorate General of Employment and Training (DGET).
- To develop and aggregate curriculum, content and learning materials for skills development in different sectors.
- Mr Vinay Chati, Head
- Mrs Prajakta Bhuskute Assistant Professor Beauty & Wellness
- Mr Tushar Rupanvar Assistant professor Media Convergences
- Mr Satish Wagge- Multi Task officer
- Guidance from experienced and renowned faculties coming from the sector.
- Tie-ups with the respective industries to be able to impart adequate skill sets and also to create maximum opportunities of job placement.
- Provision of soft skills, ICT skills in each of the course to make the candidate job-ready.
- Focus on skill development and hence emphasis on practical-based learning methods.